Culture

Jordan Brand CP3.IX Refines Control

JORDAN BRAND CP3.IX REFINES CONTROL 

After ten pro seasons and eight consecutive All-Star appearances, Chris Paul has demonstrated that speed plus control leads to on-court domination. With this performance equation in mind, Jordan Brand introduces “Striking Control” via the Jordan CP3.IX. The shoe, built for Paul’s agile playing style, helps stabilize the foot during quick cuts and direction changes.

 

CONTROL SET

The Jordan CP3.IX employs several performance-driven technologies to meet the demands of aggressive play. An innovative web-lacing system offers lateral support and 360-degree lockdown. A composite mesh material and strategically placed foam form a durable and supportive upper that is also lightweight and breathable. A full-length, breathable internal bootie provides a close, one-to-one fit.

HO15_JD_CP3IX_Product_Emerald_Detail_Upper_square_1600
HO15_JD_CP3IX_Product_Emerald_Detail_Tongue_square_1600
HO15_JD_CP3IX_Product_Emerald_Detail_Outsole_square_1600

A nine-chamber Zoom Air unit in the forefoot acts like a piston for mechanical cushioning and greater responsiveness. Outrigger enhancements to the sole provide lateral stability during sharp cuts and jumps while rubber wraps the medial side, enhancing traction and control.

The Chinese character for “family” is inscribed on the outsole’s toe to symbolize the player’s close relationship with his family. Additionally, the chevron symbol on the sole – an icon of CP3’s signature shoes – honors his late grandfather.

YELLOW DRAGON

The lead colorway of the CP3.IX – Yellow Dragon – draws parallels between Paul’s on-court movement and the dragon dance that celebrates the Chinese New Year. Additionally, the scholarly yellow dragon is known for its intelligence, a descriptor often attributed to Paul’s play.

The Jordan CP3.IX will release in the Emerald and Yellow Dragon colorways October 1 in China for a suggested retail price of $130. The Emerald colorway will also launch in North America on October 1, followed by a general global release on November 1. Stay tuned to@Jumpman23 and Jordan.com for more information on the Jordan CP3.IX and future colorway launches.

SOURCE: NIKE INC.