Culture

Jordan Brand's Annual Holiday Launch Brings Back the XI in Black/Red

Who's copping the 'Bred's'? 🔥🔥🔥
December 8, 2019

November 14, 2019 - First worn on the NBA courts April 26, 1996, the Air Jordan XI Black/True Red-White signaled playoff seriousness. The colorway, the third for the silhouette, took a title and started a second three-peat. Fittingly, it will release again this year, and for the first time since 2012, to mark the 10th anniversary of Jordan Brand’s annual holiday celebration of the Jordan XI.  

The shoe ranks high among Jordan grails. It has, like all the greats, transcended basketball. And as with all truly classic sneakers, it is coveted by athletes of all stripes.

Defensive end Cameron Jordan got his first pair of Jordan XI Black/True Red-White shortly after turning professional. “You have to have the stars perfectly align, to have perfect timing, to get a pair. To wear them, you know you are rocking elite heat at all times,” he says, underscoring the patience required to add an OG retro to one’s collection.

The stars align again December 14 when the Air Jordan XI Black/True Red-White drops in full family sizing. Sign up to be notified on the SNKRS app.