The Nike LeBron Watch program kicked off last season and marked a new intersection between inspired on-court colorways and digital engagement. The premise: Unveil special editions of the LEBRON 15 that honored the Nike silhouettes and athletes he’s admired throughout his career. Some of the shoes were made just for him, but other PEs were made available to Nike members the moment he took the court via the SNKRS app.
LeBron Watch is set to kick off once again for year two, and this time, LeBron is cracking open the doors of inspiration with the LEBRON 16, exploring broadened themes and personal storylines.
LEBRON 16 "SB White"
The Nike LEBRON 16 “SB” is an updated take on a player-exclusive Nike Zoom LEBRON III that represents LeBron’s otherworldly on-court attributes, from his clairvoyant passing to his bruising strength at the rim.
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